Advanced Online Voiceover Business Education Program 2016
up to approx 20 hours + home work (20-40 hours).
Watch voice over online business video here.
Part 1. An overview of the voiceover business
Part 2. Voiceover branding
Part 3. Budgeting for your voiceover business
Part 4. Building the voiceover studio
Part 5. Recording/Editing and delivering audio
Part 6. Creating compelling voiceover demos
Part 7. Marketing: DIY website & SEO
Part 8. Marketing: getting clients
Part 9. Rates & billing
Part 10. Creating a business plan
Part 11. Putting it all together
Part 12. Resources
In this section, we will talk about how the voice over industry used to work, how it works today and what that means to you as an actor/actress starting your own VO business today. We will also go over:
- Various voiceover industries that may need your services.
- Voiceover demos types required for each industry.
- *Voiceover Pay 2 play sites, and how to make the most of them.
- Who is hiring you, what to expect from them, and what they expect from a professional voiceover talent like you.
*We will also talk about the role self confidence plays in the VO business, -both behind the microphone and out of the studio. We will discuss how important it is to be seriously engaged in cultivating it, and what you are doing to keep it strong.
In this section, we will learn about how to make the most out of what YOU have to offer, as a unique individual. The voiceover market responds to very specific voice over traits and attributes, so we will try and connect what is needed on the market, with what you have to offer as a voiceover talent, in the most effective way.
We will discuss:
- Who you are = where you fit in the voiceover industry?
- Words that describe you as a person (exercise).
- Words that describe your voice (exercise).
- Overview of your voice over materials or reading style (exercise).
- Identify VO demos that reflect your brand – create an appropriate selection (practice).
- *Identify VO demos that reflect your brand – professionally produced.
In this section, we will discuss what to spend money on, and what not to spend money on. The idea is to spend smart and to create a budget you can stay on. We will evaluate the costs of:
- *Voiceover Gear/Studio.
- *VO Website/hosting/domain.
- *Listings/advertising/other marketing materials.
- *Pay 2 play sites.
- *Voiceover coaching, -when to get it.
- *Professional voiceover demos.
- *Emergencies (especially pertaining to gear or studio set up).
In this section, we will learn about:
- *Suggested voiceover gear, and studio supplies.
- *Suggested voiceover software for communication technologies (studio/studio sessions via Source Connect, IPDTL, ISDN, etc.) or to provide client-monitoring capabilities via Skype.
- *Creating a comfortable voiceover work environment.
- *Choosing the best location for your voiceover studio.
- *Voiceover resources.
Once the studio is up and running, we will test it with a mock session.
In this section, we will learn about:
- *Suggested voiceover software.
- Industry standard voiceover audio recording/delivery specs.
- VO lingo & general tech specs.
- Quick and easy editing techniques, specifically for voiceovers.
- Microphone technique.
- Best practices for voiceover audio file delivery.
- Voiceover warm ups.
- VO prep for your session.
In this section, we will learn how to create compelling voiceover demos by using previous auditions along with royalty free music on the web. We will also learn secret tricks to get the most out of them.
In this section, we will learn why it is so important to learn DIY skills for creating, managing, and optimizing your own voiceover website. Together, we will:
- *Buy a good domain name for your voiceover site.
- *Host your voiceover website on a safe hosting site.
- Learn how to use WordPress to create your own voiceover website.
- Learn about maintaining your voiceover site.
- Get useful plugins for your site.
- SEO the site (and other secret tricks).
- Creating content for your site.
- Learn the basics of how Google works.
- How to capitalize on where you are geographically.
- Brief overview of other marketing tools (and other secret tricks).
In this section, we will learn about the various channels through which you may get work. We will talk about agents (various types), online outlets and sites, pay2play sites, and the importance of creating your own direct marketing campaigns.
- Create emails together to help you reach out to people who may be interested in your work.
- Create a list of industries/clients you can reach out to, based on your specific talents.
- Create email/marketing templates to reach out to agents, producers and potential customers.
- *Discuss various marketing strategies and how to make the most of them.
In this section, we will learn how to bill your voiceover clients in order to be competitive, while maintaining value, as well as industry standards. We will:
- Create a list of voiceover services from recording, to editing, to studio time, to styles of voice-overs and put a value on them.
- Create an appropriate voice over rate sheet.
- Go over best practices when billing voice over clients.
We will end this section with a client/talent billing role-play exercise.
In this section, we will create a voice over business plan together, focusing on your strengths and passions in the business. It will cover:
- Services you offer.
- Marketing tactics.
- Development goals, etc.
Here we will simulate a real request from a client:
- We answer the request for an audition; we do the actual recording session, the audio file delivery, billing, revision rounds to the recording, etc.
- We create email templates that can be used when answering audition requests, answering a client’s request, and we go over typical industry scenarios.
*Finally we will talk about online resources, demo producers, engineers & coaches, and how and when to use them. We will also go over any unanswered questions you may have.
END OF PROGRAM
*: Associated costs not included in the price of this program.
In addition to the program Fees, plan on additional fees for secure website hosting, Pay2Play site registration, website listings, as well as gear and studio set up costs. Prices for additional products and services are fixed by the providers you will chose to do business with, and are in no way affiliated with the Coach. Failure to acquire adequate website hosting services, associated plugins & services, and studio gear may lead to an inability to complete the program.
DISCLAIMER: Completion, or non completion of this program does not guarantee any voiceover employment in the voiceover industry, or otherwise.
NOTES: Due to the nature of the class, and how dependent it is on you getting everything that is needed in order to continue classwork, these classes can be done over a long period of time.
PAYMENTS: Payments can be made in two, four or five installments, in order to reflect a pause between the time you purchase your equipment and the time you set it up. We will plan classes according to our schedules, keeping your gear/software purchases and set up times in mind.