General Mentoring Program: Beginner to Intermediate
Voiceover Business Education 2016
1-4 hour sessions + home work.
Part 1. An overview of the various voiceover industries & related voiceover demos.
Part 2. Voiceover branding.
Part 3. Budgeting for your voiceover business.
Part 4. Building the voiceover studio: voice over gear needed & studio set up.
Part 5. Recording/Editing and delivering audio.
Part 6. Creating compelling voiceover demos.
Part 7. Marketing: DIY website & SEO: getting your voice over business online.
Part 8. Marketing: getting voice over clients.
Part 9. Rates & billing.
Part 10. Additional VO resources.
During this session we will talk about:
- Various voiceover industries that may need your services.
- Voiceover demos types.
- Who is hiring you, what to expect from them, and what they expect from a professional voiceover talent like you.
During this session we will talk about how to make the most out of what YOU have to offer, as a unique individual. The voiceover market responds to very specific voice over traits and attributes, so we will try and connect what is needed on the market, with what you have to offer as a voiceover talent, in the most effective way.
We will discuss:
- Who you are = where you fit in the voiceover industry?
- Words that describe you as a person (exercise).
- Words that describe your voice (exercise).
- Overview of your voice over materials or reading style (exercise).
- Identify VO demos that reflect your brand – create an appropriate selection (practice).
- *Identify VO demos that reflect your brand – professionally produced.
In this section, we will discuss what to spend money on, and what not to spend money on. The idea is to spend smart and to create a budget you can stay on. We will evaluate the costs of:
- *Voiceover Gear/Studio.
- *VO Website/hosting/domain.
- *Listings/advertising/other marketing materials.
- *Pay 2 play sites.
- *Voiceover coaching, -when to get it.
- *Professional voiceover demos.
- *Emergencies (especially pertaining to gear or studio set up).
During this session, we will talk about:
- *Suggested voiceover gear, and studio supplies.
- *Suggested voiceover software for communication technologies (studio/studio sessions via Source Connect, IPDTL, ISDN, etc.) or to provide client-monitoring capabilities via Skype.
- *Creating a comfortable voiceover work environment.
- *Choosing the best location for your voiceover studio.
- *Troubleshooting the voice over studio set up.
- *Voiceover resources.
Once the studio is up and running, we will test it with a mock session.
During this session, we will talk about:
- *Suggested voiceover software.
- Industry standard voiceover audio recording/delivery specs.
- VO lingo & general tech specs.
- Quick and easy editing techniques, specifically for voiceovers.
- Microphone technique.
- Best practices for voiceover audio file delivery.
- Voiceover warm ups.
- VO prep for your session.
During this session, we will talk about how to create compelling voiceover demos by using previous auditions along with royalty free music on the web. We will also learn secret tricks to get the most out of them.
During this session, we will talk about getting your voice over business online and why it is so important to learn DIY skills for creating, managing, and optimizing your own voiceover website. Together, we can:
- *Buy a good domain name for your voiceover site.
- *Host your voiceover website on a safe hosting site.
- Learn how to use WordPress to create your own voiceover website.
- Learn about maintaining your voiceover site.
- Get useful plugins for your site.
- Creating content for your site.
- Learn the basics of how Google works.
- How to capitalize on where you are geographically.
- Brief overview of other marketing tools (and other secret tricks).
- Create emails together to help you reach out to people who may be interested in your work.
- Create a list of industries/clients you can reach out to, based on your specific talents.
- Create email/marketing templates to reach out to agents, producers and potential customers.
- *Discuss various marketing strategies and how to make the most of them.
- Create a list of voiceover services from recording, to editing, to studio time, to styles of voice-overs and put a value on them.
- Create an appropriate voice over rate sheet.
- Go over best practices when billing voice over clients.
Please plan on a few hours for this session if you wish for us to do t all together (between 2 and 4 hours).
During this session, we will talk about the various channels through which you may get work. We will talk about agents (various types), online outlets and sites, pay2play sites, and the importance of creating your own direct marketing campaigns.
During this session, we will talk about how to bill your voiceover clients in order to be competitive, while maintaining value, as well as industry standards. We will:
We will end by doing a client/talent billing role-play exercise.
During this session, we will talk about online resources, demo producers, engineers & coaches, and how and when to use them. We will also go over any unanswered questions you may have.
DISCLAIMER: Completion, or non completion of this program does not guarantee any voiceover employment in the voiceover industry, or otherwise.
PAYMENTS: Payments can be made prior to class, in order to secure your booking.